Month: October 2018

Be Specific

The most common question visitors ask is “what is there to do here?”  When I work in a community during an embedded experience I help them find better ways…

Retail marketing in a small town

How are you marketing your retail business? Small town retailers often fit into two marketing categories: old school way and idea friendly way. Old school way is doing…

Voting on ideas is a waste of time

  When I met with the people interested in forming a downtown development group in Pullman, Washington, I shared some basic ideas about the Innovative Rural Business Models, then…